12 Things I Wish I’d Known When I Started My Travel Blog

Unless you’ve done some serious research on how to start a travel blog, you’re likely to make a few mistakes and learn as you go! Time for me to share a few things I wish I’d known about starting a travel blog. 

It’s been a while since I wrote something really personal on here! Over the past few months I’ve been distracted by travels to Italy, Croatia and the UAE, and with those trips came deadlines, clients, video edits and all that goes into the ‘worky’ side of things.

But wait, this is MY corner of the internet, and I love that I can share whatever I fancy right here.

I was thinking the other day, as I read back yet another clunky blog post from the early days of Wanderlust Chloe, that I’ve come a long way. I don’t mean this in a ‘pat on the back give her a gold star’ kind of way. I just mean, wow I’ve learned SO much in this crazy process of starting a travel blog.

Wanderlust Chloe, the blog, was born just over four years ago. Originally I set it up on Google’s blog platform Blogger. It allowed me to set up a free travel blog. It was easy to use, but very limited when it came to design.

Sadly I don’t have images of how it used to look (I’d quite like them just for the nostalgia) but after a few months of travelling the world, I returned home with a passion to create a proper travel blog. One that looked good, was informative and had a bit of a purpose. You know, one that people other than my family might want to read.

So, it’s time to reveal a few things I wished I’d known when I started blogging. Consider this post ‘travel blogging for beginners’ or ‘don’t do what I did’!

That It’s Rare To See A Website With A Black Theme… And For Good Reason!

After switching from Blogger to WordPress, I redesigned my website and it looked like this…

Hmmm, ugly isn’t it? I really don’t like how dark and heavy it is. In fact, the fact it ever looked like that makes my brain explode a bit! I don’t like it AT ALL now, but I guess it’s a part of the journey. Starting a travel blog from scratch is fun, but you don’t necessarily know what you like and dislike until you play around.

Things change, tastes change. I’ve certainly learned that having a cleaner, brighter site makes the images pop out more and shows off my adventures in a much better way.

That My Blog Name Would (Most Likely) Be For Life 

I chose the name Wanderlust Chloe on a whim. I was still working in the music industry when I set up my blog, and hadn’t spent any time learning about the world of blogging. I definitely had NO IDEA I’d become a full time blogger.

If I was to starting a travel blog in 2018, would I call it Wanderlust Chloe? Nup! I’d go for something without my name in, which I think would feel a little more inclusive and magaziney.

Hats off to people out there who nailed the name at the start of their blogging careers. I know I’m not the only one to wish I’d given it a little more thought.

That I Could Pay Someone To Design A Lovely Logo 

This one makes me cringe and giggle all at once. I designed the logo for Wanderlust Chloe on a Mac programme called Keynote. I chose a random typewriter font and found a crappy airplane logo, selected one of my fave shades of blue and said ‘I’M DONE HERE!’ I revamped it a little after about a year, but it’s basically been the same for about three years now!

Funnily enough, I’ve had a logo inspiration document for ages that I’ve been adding to when I see something that catches my eye.

Thankfully, I’m getting on with it now. My new logo is FINALLY being designed, and it turns out if you use a site like UpWork, it doesn’t have to cost millions. I can’t wait to finalise the design soon.

Knowing A Little About Websites Is Important

If you’re starting a travel blog, take note! Look at other blogs and learn from them. How do they structure posts, what kind of titles do they use… what works? If I take you back to my oldest posts, e.g. this one in Guatemala, just LOOK at how long that url name is! I had NO idea at the time that it was important to think about things like that.

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